About Us

The brand started after a really long overdue break up around 2021. I was in a really weird place and finally took time to focus on my life, my daughter, goals and aspirations that I had been subconsciously putting off for someone else. Around that time a poem about "growing your garden" caught my eye and changed my perspective back to where it needed to be and it inspired the first collection. I want to turn What Matters Most a bigger brand and do a lot of things for my community and the world as a whole. Hopefully the person reading this enjoys the clothes or one of the items we sell and even if you don't purchase, you can support the journey by following on any social media.

                                          Thank You,

                                                           Koda